Facebook Pages

Caveats

Page-only posting (no personal timeline). Reach is pay-to-play organic-first.

Last verified: 2026-04-11

⚠ Aging — may be out of date — last verified 2026-04-11. Ping platforms@flayr.social if you need a fresh check.

Overview

Facebook Pages is the B2B and community side of Meta. Posting is well-documented, but organic reach is low — paid boost is the only reliable way to reach even existing followers. Flayr surfaces the organic-reach caveat so users set expectations before posting.

Daily posting limits

Posts per day
50 posts
Caption length
63,206 characters
Page count per user
250 pages

New account rules

New Pages have no documented throttle, but pages under 30 days old rarely break 2% organic reach. Flayr suggests warming up with boosted posts for the first month.

Content type restrictions

Video length
Up to 240 min (post) / 90 min (Reels)
Image size
30MB per image
Video file size
10GB

Rate limits

Graph API: 4,800 calls per hour for Business-verified Pages. Flayr uses Zernio-managed access so user-level rate limits are rarely hit.

Known issues

Organic reach on Pages averages 2-5% of followers. Plan to boost anything you care about.
Scheduled posts to private groups frequently silently fail.
Cross-posting same content to multiple Pages same day gets down-ranked.

How Flayr handles this

Flayr warns users when organic reach on a Page has dropped below 1.5% for 3 posts in a row and suggests boost options. Cross-posting detection flags same-day duplicates before publish.