Instagram

Instagram is the most visual-driven platform and the one with the strictest new-account warm-up curve. Meta aggressively throttles posting velocity, hashtag reuse, and captions that look automated. Flayr stays under the soft-ban threshold by batching and varying posts.

• Feed posts per day
  25 posts (new accounts: ~5)
• Stories per day
  100 stories
• Caption length
  2,200 characters
• Hashtags per post
  30 hashtags

New Instagram accounts are capped near 5 feed posts/day for the first 14 days. Hashtag-heavy posts from fresh accounts are the #1 soft-block trigger. Flayr randomizes posting intervals and caps hashtags at 12 for accounts <30 days old.

• Feed image size
  30MB, 1080×1350 recommended
• Reel length
  3–90 seconds
• Story length
  15 seconds per segment
• Carousel max slides
  10

Graph API limits: 200 calls per hour per user. Business accounts with verified Meta Business Suite get 4,800 calls per hour. Flayr uses Zernio-managed Business API access so users never see a user-level rate limit.

• Soft-block triggers on >50 posts/day from new accounts.
• Shadowban risk if you post the same caption or hashtag set repeatedly.
• Reels with external audio (non-licensed) get region-blocked silently.

• 2026-02-10
  Meta deprecated the legacy /user/media endpoint — Zernio auto-migrated, no Flayr changes required.

Flayr randomizes post intervals (±15% jitter), caps hashtags at 12 for accounts under 30 days old, and warns on duplicate captions before publishing. Zernio handles the Business API access so you never hit the 200-calls/hour user ceiling.