Threads

Quirky

Meta's Twitter alternative. API is new, limits are still stabilizing.

Last verified: 2026-04-11

⚠ Aging — may be out of date — last verified 2026-04-11. Ping platforms@flayr.social if you need a fresh check.

Overview

Threads is Meta's newest platform. The official API launched in June 2026 and is still iterating. Flayr posts via the public Meta Threads API through Zernio; long-term rate limits have not yet been published.

Daily posting limits

Posts per day
250 posts (per API docs)
Caption length
500 characters
Replies per day
1,000 replies

New account rules

Threads inherits the posting-account-age signals from Instagram. A fresh Threads account tied to a verified IG Business profile gets full limits from day one. Stand-alone Threads accounts are still being rate-shaped in the first week.

Content type restrictions

Video length
Up to 5 minutes
Image size
8MB per image
Post media
Up to 20 media items per post

Rate limits

Graph API: same 200 calls/hour user ceiling as Instagram. Business accounts get 4,800. Flayr uses Zernio's Business-tier access so the user-level limit is rarely a practical concern.

Known issues

Threads scheduling via Meta Business Suite does not propagate to Flayr drafts — use Flayr to schedule.
Link previews are OEmbed only, not card-style. Expect smaller click-through.

Recent platform changes

2026-03-02
Threads API added media-attachment endpoint. Zernio rolled it out — Flayr users get image attachments automatically.

How Flayr handles this

Flayr auto-links Threads posts to the user's IG Business profile so limits come from the mature IG side, not the newer Threads ramp curve. Scheduling is canonical in Flayr — the Meta Business Suite scheduler isn't read-compatible yet.