Hook Studio

A guided chat that builds hooks, bodies and calls to action for one brand, in seven steps. You can skip any step and come back on any device.

1. 1

   Interview

   flayr asks only what it does not already know about your brand and offers. Anything it would save to your brand shows first, on one card you approve.

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2. 2

   Hooks

   Hooks come in batches from different angles. Star the ones you like, edit or reject the rest. Every line is checked for claims your brand cannot back up.

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3. 3

   Bodies

   Pick what each hook leads into: a library video, a product or a short text. A body with no transcript is marked unverified until you confirm what it shows.

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4. 4

   Calls to action

   Calls to action are built from your confirmed offers, and only point where a link is verified for that platform.

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5. 5

   Summary

   A card with your hooks, bodies, calls to action, how many pairs they make and an Embers estimate.

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6. 6

   Mix

   Choose which hooks go with which bodies. Mixing arrives with the Studio Mixer; until then the path ends at the summary and your bank is saved.

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7. 7

   Preview

   Three sample combinations as text and a still image, before anything is rendered.

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Studio → Hook Studio lists the active brand's hooks, bodies, calls to action and offers. Edit, star or retire any of them; nothing is deleted. In Basic, turn on Advanced in Studio to see the card.

1. 1

   Start

   Start opens the guided chat. Each paid step shows its price in Embers before it runs; the text steps work on every plan.

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2. 2

   Bank

   Edit a hook or call to action and the claims check runs again, with its findings under the line. Run claims check again re-checks without an edit. Retired lines stay in the bank but are no longer paired.

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3. 3

   Offers

   An offer shows where its price comes from. A price entered by hand with a proof link can be verified: it is marked verified only when the page shows that price. Offers are also under Brand → Offers in Advanced.

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4. 4

   Voice

   When voice mode is on for your account, you can answer the interview out loud; it drives the same steps.

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